---
title: ASUG Research | Pulse of the SAP Customer 2024
description: Uncover the Latest SAP Customer Trends in ASUG's Pulse Report! Download our infographic to discover SAP customer priorities, migration plans, and more. Stay ahead with data-driven insights.
image: https://info.asug.com/hubfs/ASUG%20Pulse%20Research%202024.png
---

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# ASUG 2024 Pulse of the SAP Customer Research

This year's research reveals that ASUG Members are focused on SAP S/4HANA, spending IT budgets wisely, and the growing skills gaps on their teams.

Explore the insights in the ASUG 2024 Pulse of the SAP Customer Research Infographic:

 

## Dig into the Research

SAP customers continue to prepare their organizations for future transformation, and a sense of urgency is taking hold with regard to cloud migration initiatives. Shifting from on-premises ERP environments to the cloud and embracing emerging technologies like artificial intelligence, will prove complex and time-consuming for many intelligent enterprises. Indeed, SAP S/4HANA is the top focus area for ASUG Members this year, with 48% of those surveyed calling it “most important” to their organizations in 2024 (compared to 42% in 2023). Our research also reveals that the skills gap continues to be a growing challenge for companies. Explore the issues, challenges, and opportunities SAP customers experience in the ASUG 2024 Pulse of the SAP Customer Research.

![Report](https://info.asug.com/hubfs/Report.svg "Report")

![Video](https://info.asug.com/hubfs/Video.svg "Video")

## Watch the Video

See the **highlights** in the ASUG Pulse of the SAP Customer video.

[**Watch the Video**](https://info.asug.com/asug-research-pulse-of-the-sap-customer-2024#video)

![Infographic](https://info.asug.com/hubfs/Infographic.svg "Infographic")

## Listen to a Special Edition Episode of ASUG Talks

Tune in to an exclusive conversation between ASUG CEO & Chief Community Champion Geoff Scott and ASUG Research Director Marissa Gilbert on key takeaways from the 2024 ASUG Pulse of the SAP Customer Research, reflecting on what these results say about the ASUG membership’s outlook on key SAP topics.

## Join the Community Where SAP Professionals Belong: Become a Member Today!

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