ASUG Talks is a podcast that empowers SAP users to share real-world insights, success stories, and practical tips. By tuning in, listeners gain fresh perspectives and actionable ideas to deepen their SAP investment while benefiting from the broader ASUG experience.
A decade after the launch of SAP S/4HANA, ASUG Talks welcomes Marissa Gilbert and Blake Baltazar to explore how it’s driven cloud adoption and reshaped enterprise strategy.
ASUG CEO Geoff Scott attended SAP Business Unleashed in New York, where he discussed SAP's new Business Data Cloud and Databricks partnership with SAP's Irfan Khan, highlighting their potential to strengthen enterprise data foundations for AI and business insights.
In this ASUG Talks Roundtable, experts explore the emergence of agentic AI—SAP’s newest innovation powering dynamic solutions—marking the next leap forward after the generative AI wave.
Meet Your Host
Jim Lichtenwalter is the Senior Producer of ASUG Podcasts. A former journalist, he enjoys applying his skills to covering SAP developments and interviewing ASUG Members about their experiences with the company’s solutions. Jim gets a kick out of helping enterprises make sense of SAP and capitalize on their IT investments. Throughout his career at ASUG, he has interviewed SAP executives and numerous customers. He’s written about topics ranging from RISE with SAP digital transformation projects to new ABAP developments. Jim holds a special interest in SAP education and ways organizations are hiring the next generation of SAP professionals, while upskilling and reskilling their workforces in the face of rapid innovations. When he’s not talking into a microphone, Jim enjoys second-guessing the decisions made by the Chicago Cubs executive office, reading great works of fiction, cooking, and seeing movies at the historic Music Box Theater.
You can email him at jim.lichtenwalter@asug.com.
Real stories. Real strategies. Our guests take center stage on ASUG Talks
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