Exclusive
This exclusive opportunity allows your logo to be viewed on all attendees! A highly visible item, the lanyard is a great start to your brand exposure from the moment attendees arrive.
Put your SAP solutions in front of decision-makers and users.
Elevate your brand in partnership with ASUG at ASUG Tech Connect.
Get in touch with an ASUG Partner Solutions Representative today to confirm your presence at ASUG Tech Connect to participate in booth selection taking place on Wednesday, August 6, 2025.
ASUG Tech Connect returns to bring together hundreds of technical practitioners for three days of hands-on and interactive sessions. Led by experts from SAP and ASUG, this event will provide you with countless opportunities to connect with SAP customers.
Get in touch with an ASUG Partner Solutions Representative:
November 4–6, 2025 • Louisville, KY
An Immersive In-Person Learning Experience, Supporting Virtual SAP TechEd
This transformative experience promises unparalleled value and hands-on opportunities. Partner with ASUG at this game-changing event and connect with SAP customers to help revolutionize their SAP journey. Position your brand at the forefront of innovation while leveraging the immense networking potential with our influential attendees.
SAP Learning Tracks
The ASUG Tech Connect experience will closely follow the virtual SAP TechEd topics that are currently being developed by our partners at SAP.
Learning Tracks
- Application Development and Automation
- SAP Business Data Cloud
- Integration
- Enterprise Architects
- User Experience (Fiori)
- Artificial Intelligence
- Developers
- SAP S/4HANA
- Professional Development
Target Attendee Personas:
SAP Technical Practitioners:
- Architects (Enterprise, Solution, Technical, Data, Security)
- Data Analysts & Data Scientists
- Technical and Functional Analysts
- IT Developers
- Process Managers and Engineers
Sponsorship–at–a–Glance
Diamond
3 Available
$ 58,000
30'x40' Raw Space *Carpet is not included and will be required to be provided by partner company
8 Staff Passes *This includes badges for any company speakers.
6 Complimentary Customer Passes
Lead Retrieval Application License
Private Meeting Room
Company Representative included in Expert 1:1 Sessions
Keynote Panel Participation
2 Speaking Opportunities *First-come, first-served session formats available: Hands-On Lab or Roundtable Discussion1
*If Hands-On Lab is chosen as a session format, only (1) session can be done in that format, the other session must be a Roundtable Discussion.
(1) Executive Q&A
(1) Push Notification
Custom Branding Opportunity
Mobile App Feature
Pre-Conference/Post-Conference Attendee List
Company name and logo on the conference website. Company description, link, and booth number available in the event mobile app.
Platinum
3 Available
$ 52,000
20'x20' Raw Space *Carpet is not included and will be required to be provided by partner company
6 Staff Passes *This includes badges for any company speakers.
4 Complimentary Customer Passes
Lead Retrieval Application License
Private Meeting Room
2 Speaking Opportunities *First-come, first-served session formats available: Hands-On Lab or Roundtable Discussion
*If Hands-On Lab is chosen as a session format, only (1) session can be done in that format, the other session must be a Roundtable Discussion1
(1) Partner Insight
(1) Push Notification
Pre-Conference/Post-Conference Attendee List
Company name and logo on the conference website. Company description, link, and booth number available in the event mobile app.
Gold
14 Available (INVITE ONLY)
$ 44,000
10'x20' Turnkey *Carpet is not included and will be required to be provided by partner company
4 Staff Passes *This includes badges for any company speakers.
2 Complimentary Customer Passes
Lead Retrieval Application License
1 Speaking Opportunity *First-come, first-served session format available: Customer Story or Roundtable Discussion1
Pre-Conference/Post-Conference Attendee List
Company name and logo on the conference website. Company description, link, and booth number available in the event mobile app.
Silver
28 Available
$ 25,000
10'x10' Turnkey *Carpet is not included and will be required to be provided by partner company
2 Staff Passes
1 Complimentary Customer Pass
Lead Retrieval Application License
Pre-Conference/Post-Conference Attendee List
Company name and logo on the conference website. Company description, link, and booth number available in the event mobile app.
Bronze
$ 9,000
2 Staff Passes
1 Complimentary Customer Pass
Pre-Conference/Post-Conference Attendee List
Company name and logo on the conference website. Company description and link available in the event mobile app.
Sponsorship Add-ons
Exclusive
Take advantage of this opportunity by branding the one item all attendees must have during their conference stay! Reach hundreds of attendees with your message or logo placed directly on their hotel room key card. ASUG will work directly with the hotel and production vendors.
Exclusive
Showcase the beverage that put Louisville on the map! Host a bar in your booth with a specialty cocktail/mocktail, that will include a branded custom cup and napkins to welcome attendees to ASUG Tech Connect!
Exclusive
For one day, host a live hand-turning baseball bat station in your booth in the Partner Solution Pavilion, allowing attendees to watch a blank piece of wood transform into a baseball bat.
Exclusive
Get into the closing party spirit with a horse racing game hosted in your booth! This Roller Derby game will give attendees a sneak peek into what it’s like to watch horses race at Churchill Downs!
1 Partners that have a guaranteed speaking opportunity are required to submit their session information 12 weeks in advance of the conference, or ASUG reserves the right to allocate that speaking slot to another partner company. If the session is a Customer Story, it must be shared alongside a customer in the room. If a customer is not confirmed by 12 weeks in advance of the conference, ASUG reserves the right to adjust the speaking slot to a Roundtable Discussion format.
2 A Silver-level partner may submit a session during the Call for Proposals period. Please note if your session is selected, it is not part of your sponsorship package, and ASUG is not required to provide you with session scans at the close of the event.
3 The pre and post-conference networking list contains the company name, name, job title, email address, and phone number of registered delegates who opt-in to receive communications from sponsors.