Get in touch with an ASUG Partner Solutions Representative today to confirm your presence at ASUG Tech Connect to participate in booth selection on Wednesday, August 12, 2026.
ASUG Tech Connect returns to bring together hundreds of technical practitioners for three days of hands-on and interactive sessions. Led by experts from SAP and ASUG, this event will provide you with countless opportunities to connect with SAP customers.
Get in touch with an ASUG Partner Solutions Representative:
ASUG Tech Connect is where SAP customers come to make meaningful connections, gain hands-on experience, and leave with clarity on what’s next in their SAP journey. Attendees are actively seeking answers to their most pressing questions and looking for trusted partners who can help guide them forward.
Partner with ASUG to position your brand at the center of these critical conversations and connect directly with an engaged audience ready to learn, explore, and take action.
Sponsorship–at–a–Glance
2 Available
(1) 50" Monitor
(8) Staff Passes *This includes badges for any company speakers.
(6) Complimentary Customer Passes
(1) Lead Retrieval Application License
(1) Private Meeting Room
(1) Company Representative included in Expert 1:1 Sessions
Keynote Panel Participation
(2) Speaking Opportunities *Session formats available: Hands-On Lab or Roundtable Discussion1
*If Hands-On Lab is chosen as a session format, only (1) session can be done in that format, the other session must be a Roundtable Discussion.
(1) Executive Q&A
(1) Push Notification
Gamification Participation
Pre-Conference/Post-Conference Attendee List
Company name and logo on the conference website. Company description, link, and booth number available in the event mobile app.
3 Available
(1) 49" Monitor
(6) Staff Passes *This includes badges for any company speakers.
(4) Complimentary Customer Passes
(1) Lead Retrieval Application License
(1) Private Meeting Room
(2) Speaking Opportunities *First-come, first-served session formats available: Customer/Partner Co-Presentation or Roundtable Discussion
(1) Partner Insight
(1) Push Notification
Gamification Participation
Pre-Conference/Post-Conference Attendee List
Company name and logo on the conference website. Company description, link, and booth number available in the event mobile app.
14 Available (INVITE ONLY)
(2) 40" Monitors
(4) Staff Passes *This includes badges for any company speakers.
(2) Complimentary Customer Passes
(1) Lead Retrieval Application License
(1) Speaking Opportunity *First-come, first-served session format available: Customer Story or Roundtable Discussion1
Gamification Participation
Pre-Conference/Post-Conference Attendee List
Company name and logo on the conference website. Company description, link, and booth number available in the event mobile app.
28 Available
(1) 40" Monitor
(2) Staff Passes
(1) Complimentary Customer Pass
(1) Lead Retrieval Application License
Gamification Participation
Pre-Conference/Post-Conference Attendee List
Company name and logo on the conference website. Company description, link, and booth number available in the event mobile app.
(2) Staff Passes
(1) Complimentary Customer Pass
Pre-Conference/Post-Conference Attendee List
Company name and logo on the conference website. Company description and link available in the event mobile app.
Sponsorship Add-ons
Exclusive
Turn heads and draw a crowd with a live Exotic Animal Experience! A professional handler will introduce attendees to incredible animals while offering photo opportunities. This sponsorship delivers a high-engagement moment on the tradeshow floor.
Exclusive
This exclusive opportunity allows your logo to be viewed on all attendees! A highly visible item, the lanyard is a great start to your brand exposure from the moment attendees arrive.
Exclusive
Sponsor Texas' Miniature Beverage Burros in the Partner Solution Pavilion. Include your company logo on each side of the beverage baskets for the cutest servers at the event.
Exclusive
Take advantage of this opportunity by branding the one item all attendees must have during their conference stay! Reach hundreds of attendees with your message or logo placed directly on their hotel room key card. ASUG will work directly with the hotel and production vendors.
Exclusive
Brand your company’s logo on a leather bottle opener, designed as a practical keepsake for guests to take home. This branded item offers long-lasting visibility while serving as a functional reminder of the experience after the event concludes.
Exclusive
Sponsor a made-to-order shake or float, complete with branded cups in the Partner Solution Pavilion to provide a fun and memorable welcome for attendees at ASUG Tech Connect.
Exclusive
Attract attendees to your booth by hosting a specialty coffee barista station nearby, complete with branded coffee cup sleeves for exposure with every cup on Tuesday, November 3.
Exclusive
Sponsor a custom cowboy hat station that allows guests to design their own hats with initials, symbols, and embellishments. The result is a high-engagement experience and a keepsake guests will remember after the event concludes.
1 Partners that have a guaranteed speaking opportunity are required to submit their session information 12 weeks in advance of the conference, or ASUG reserves the right to allocate that speaking slot to another partner company. If the session is a Customer Story, it must be shared alongside a customer in the room. If a customer is not confirmed by 12 weeks in advance of the conference, ASUG reserves the right to adjust the speaking slot to a Roundtable Discussion format.
2 A Silver-level partner may submit a session during the Call for Proposals period. Please note, if your session is selected, it is not part of your sponsorship package, and ASUG is not required to provide you with session scans at the close of the event.
3 The pre- and post-conference networking list contains the company name, name, job title, email address, and phone number of registered delegates who opt-in to receive communications from sponsors.