Exclusive
This exclusive opportunity allows your logo to be viewed on all attendees! A highly visible item, the lanyard is a great start to your brand exposure from the moment attendees arrive.
Put your SAP solutions in front of decision-makers and users.
Elevate your brand in partnership with ASUG at SAP4U.
Get in touch with an ASUG Partner Solutions Representative today to confirm your presence at SAP for Utilities, Presented by ASUG to participate in booth selection on June 4, 2025.
SAP for Utilities, Presented by ASUG allows you to be at the forefront of driving change and innovation against the backdrop of digital transformation. Led by experts from SAP and ASUG, this event will provide you with countless opportunities to connect with SAP customers.
September 8–10, 2025 • Denver, CO
See U in Denver.
SAP for Utilities, presented by ASUG, offers an in-depth exploration of digital transformation designed exclusively for utility industry professionals. Open to both members and nonmembers, this event provides a unique opportunity to engage with experts, explore live demos, and stay updated on the latest product advancements. Join us in the heart of downtown Denver to prepare for the future of utilities innovation.
Contact the Partner Sales Team, partners@asug.com to discuss sponsorship opportunities today.
Sponsorship–at–a–Glance
Platinum
4 Available
$ 70,000
20'x20' Turnkey
(10) Staff Passes *These are to be used for booth staff and company speakers
(5) Complimentary Customer Passes *These cannot be exchanged for additional staff passes
(1) Lead Retrieval Application License
(1) Private Meeting Room
(1) 40-Minute Customer Success Story *Customer speaker will receive complimentary registration
Company Representative as Track Chair *Responsibilities include introducing speakers and ensuring smooth transitions. Benefits include logo placement in the session slide deck. A script will be provided, and track assignments will be managed by the ASUG Content team.
(1) Executive Q&A
(1) Feature in First Five Newsletter
(1) Push Notification
(1) Feature Slide in Keynote Stage Walk-In/Walk-Out Slides
(1) Mobile App Feature
Pre-Conference/Post-Conference Attendee List
Company name and logo on conference website. Company description, link, and booth number available in the event mobile app.
Gold
15 Available (Invite Only)
$ 52,000
10'x20' Turnkey
(6) Staff Passes *These are to be used for booth staff and company speakers
(3) Complimentary Customer Passes *These cannot be exchanged for additional staff passes
(1) Lead Retrieval Application License
(1) 40-Minute Customer Success Story *Customer speaker will receive complimentary registration
(1) Feature in Utilities Newsletter
(1) Partner Insight
Pre-Conference/Post-Conference Attendee List
Company name and logo on conference website. Company description, link, and booth number available in the event mobile app.
Silver
20 Available
$ 35,000
10'x10' Turnkey
(3) Staff Passes *These are to be used for booth staff and company speakers
(1) Complimentary Customer Pass *These cannot be exchanged for additional staff passes
(1) Lead Retrieval Application License
Pre-Conference/Post-Conference Attendee List
Company name and logo on conference website. Company description, link, and booth number available in the event mobile app.
Associate
$ 10,000
(2) Staff Passes
Pre-Conference/Post-Conference Attendee List
Company name and logo on conference website. Company description and link available in the event mobile app.
Sponsorship Add-ons
Exclusive
Entice attendees towards your booth with the scent of freshly popped popcorn! This station will be placed in your booth during one of the Partner Solution Pavilion networking breaks and includes branded popcorn bags.
Exclusive
Take advantage of this opportunity by branding the one item all attendees must have during their conference stay! Reach hundreds of attendees with your message or logo placed directly on their hotel room key card.
Exclusive
Denver is one of the top cities to enjoy craft breweries! Sponsor a Beer Garden in the Partner Solution Pavilion during Tuesday’s Welcome Reception. The Beer Garden will feature specialty furniture, local brews, and experts.
Exclusive
Include your company logo with ASUG on the SAP for Utilities T-shirt that will be available to all attendees.
Exclusive
Assist attendees with increasing their energy levels and improving concentration to make the best of their time in sessions! The oxygen bar will be placed in the Partner Solution Pavilion throughout the conference and will include high-levels of branding and recognition.
(3) Available
The Colorado Convention Center is home to the “big blue bear” statue that peers into the convention center. Join attendees in building big blue bears in the Partner Solution Pavilion throughout the conference, to be donated to a local charity.
1 Partners that have a guaranteed speaking opportunity are required to submit their session information 12 weeks in advance of the conference, or ASUG reserves the right to allocate that speaking slot to another partner company.
2 A Silver-level partner may submit a session during the Call for Proposals period. Please note if your session is selected, it is not part of your sponsorship package, and ASUG is not required to provide you with session scans at the close of the event.
3 The pre and post-conference networking list contains the company name, name, job title, email address, and phone number of registered delegates who opt-in to receive communications from sponsors.
Contact the Partner Sales Team, partners@asug.com to discuss sponsorship opportunities today.